Milling Division
Quality is our number one priority
THE EXPERT IN GRAIN TRADING.
As a key subsidiary that consolidated the foundations of our Group, Gromic is today a leader in the trading and importation of cereals and legumes in Morocco. With an annual import volume of 800,000 tonnes, Gromic plays a vital role in supplying the market with soft wheat, durum wheat, and animal feed grains. Our expertise relies on a network of leading international suppliers, ensuring impeccable quality and traceability for our industrial clients and all Group subsidiaries.
Revenue: 1.5 billion MAD
Annual Import Volume: 600,000 tonnes
CERALOG
THE STRATEGIC LOGISTICS LINK.
At the heart of the milling division’s performance, Ceralog ensures cereal storage primarily for our mills with maximum efficiency. Spread across four strategic sites (Berrechid, Bouskoura, Meknès, and Casablanca), our silos offer a total capacity of over 180,000 tonnes in 2025. Currently, 80% of our infrastructure’s storage capacity is connected to the rail network and located in immediate proximity to production units; these facilities guarantee rapid and secure supply, which is essential to the fluidity of our value chain.
Total Storage Capacity: +182,000 tonnes
CERALOG
THE STRATEGIC LOGISTICS LINK.
At the heart of the milling division’s performance, Ceralog ensures cereal storage primarily for our mills with maximum efficiency. Spread across four strategic sites (Berrechid, Bouskoura, Meknès, and Casablanca), our silos offer a total capacity of over 180,000 tonnes in 2025. Currently, 80% of our infrastructure’s storage capacity is connected to the rail network and located in immediate proximity to production units; these facilities guarantee rapid and secure supply, which is essential to the fluidity of our value chain.
Total Storage Capacity: +182,000 tonnes
SOCIÉTÉ NOUVELLE DES MOULINS DU MAGHREB – SNMM
THE GENESIS OF OUR HISTORY.
Acquired in 1969 by the ALJ family, SNMM is the founding entity that marked the beginning of the Cap Holding adventure. More than just a subsidiary, it is our heritage. Specializing in industrial milling, this historic company, founded in 1918, continues to be a pillar of our Industrial Division. With its three production units, it boasts a crushing capacity of 650 tonnes per day, totaling over 200,000 tonnes per year.
Revenue: 650 million MAD
Annual Milling Capacity: 150,000 MT
MOONY Groupe
THE SPEARHEAD OF INDUSTRIAL EXCELLENCE IN THE MILLING DIVISION.
Launched in 2014, Moony has rapidly established itself as an essential brand of semolina and flour, successfully reaching nearly every Moroccan household. This strong positioning is built on an offering constantly adapted to consumer needs and a state-of-the-art industrial platform: the flour mill has a capacity of 350 tonnes per day, and the semolina mill 250 tonnes per day. Moony’s true strength lies in its strategic boldness in distribution and communication. The company has developed an innovative model that, alongside traditional networks (modern trade, industrial clients, and wholesalers), effectively reaches retailers. This unique proximity approach, strengthened by its own logistics fleet, ensures optimal nationwide coverage. This integrated model, combined with intensive branding efforts, consolidates Moony’s privileged position in its market.Expanding the Ecosystem. To solidify its future growth, Moony is evolving its ecosystem through two major projects:Moony Pasta: A new industrial unit featuring 7 production lines for pasta and couscous, targeting a total monthly capacity of 3,000 tonnes (comprising 1,200 tonnes of couscous and 1,800 tonnes of pasta).M Distribution: An ultra-modern logistics platform with over 7,000 m² of covered space, capable of storing more than 20,000 pallets, designed to optimize the Group’s distribution efficiency
Revenue: 740 million MAD
Annual Milling Volume: 155,000 tonnes (including 95,000 tonnes of soft wheat)
MOONY Groupe
THE SPEARHEAD OF INDUSTRIAL EXCELLENCE IN THE MILLING DIVISION.
Launched in 2014, Moony has rapidly established itself as an essential brand of semolina and flour, successfully reaching nearly every Moroccan household. This strong positioning is built on an offering constantly adapted to consumer needs and a state-of-the-art industrial platform: the flour mill has a capacity of 350 tonnes per day, and the semolina mill 250 tonnes per day. Moony’s true strength lies in its strategic boldness in distribution and communication. The company has developed an innovative model that, alongside traditional networks (modern trade, industrial clients, and wholesalers), effectively reaches retailers. This unique proximity approach, strengthened by its own logistics fleet, ensures optimal nationwide coverage. This integrated model, combined with intensive branding efforts, consolidates Moony’s privileged position in its market.Expanding the Ecosystem. To solidify its future growth, Moony is evolving its ecosystem through two major projects:Moony Pasta: A new industrial unit featuring 7 production lines for pasta and couscous, targeting a total monthly capacity of 3,000 tonnes (comprising 1,200 tonnes of couscous and 1,800 tonnes of pasta).M Distribution: An ultra-modern logistics platform with over 7,000 m² of covered space, capable of storing more than 20,000 pallets, designed to optimize the Group’s distribution efficiency
Revenue: 740 million MAD
Annual Milling Volume: 155,000 tonnes (including 95,000 tonnes of soft wheat)
MATAHINE BAB EL MANSOUR -MBEM
THE PRODUCTION POWERHOUSE OF MEKNÈS.
Located in the Ismaili capital, Matahine Bab El Mansour is a modern industrial unit specializing in soft wheat processing. With a crushing capacity of 400 tonnes per day, MBEM plays a key role in supplying the region and contributes significantly to the division’s production capacity, with 130,000 tonnes milled annually.
Revenue: 415 million
MAD Annual Milling Volume: +100,000 tonnes
LES MOULINS DE BERRECHID – LMB
THE HERITAGE OF QUALITY.
Since 1951, Les Moulins de Berrechid has been synonymous with milling expertise. With a production capacity of 360 tonnes of soft wheat per day, this historic subsidiary serves the traditional market, industrial clients, and bakeries with the same high standards. Its recognized excellence allows it to mill 120,000 tonnes of wheat annually.
Revenue: 450 million MAD
Annual Milling Volume: +100,000 tonnes
LES MOULINS DE BERRECHID – LMB
THE HERITAGE OF QUALITY.
Since 1951, Les Moulins de Berrechid has been synonymous with milling expertise. With a production capacity of 360 tonnes of soft wheat per day, this historic subsidiary serves the traditional market, industrial clients, and bakeries with the same high standards. Its recognized excellence allows it to mill 120,000 tonnes of wheat annually.
Revenue: 450 million MAD
Annual Milling Volume: +100,000 tonnes
GRANDE SEMOULERIE DE BOUSKOURA – GSB
THE DURUM WHEAT EXPERT.
GSB is our industrial unit specialized in semolina milling, as Moony alone does not satisfy all the group’s durum wheat requirements. With an annual capacity of 84,000 tonnes, it completes the Group’s range of durum wheat products, thereby meeting diversified market demand.
Revenue: 218 million MAD
Annual Milling Volume: +84,000 tonnes
ACTL
INTEGRATED LOGISTICS MASTERY.
ACTL is the Group’s logistics operator, ensuring the fluid transport of our raw materials. With a fleet of over 50 semi-trailers, the company manages the transport of 400,000 tonnes of goods per year—primarily cereals—to supply the various subsidiaries of Cap Holding.
ACTL
INTEGRATED LOGISTICS MASTERY.
ACTL is the Group’s logistics operator, ensuring the fluid transport of our raw materials. With a fleet of over 50 semi-trailers, the company manages the transport of 400,000 tonnes of goods per year—primarily cereals—to supply the various subsidiaries of Cap Holding.
G10
THE DISTRIBUTION ACCELERATOR.
Founded in 2021, G10 is the Cap Holding subsidiary specialized in the distribution of Fast-Moving Consumer Goods (FMCG). Operating across strategic regions nationwide, G10 ensures the market placement of a broad portfolio of renowned brands within the modern retail sector.
Points of Sale: +7,000
ORIENTINES
Atelier Croc embodies Cap Holding’s dynamism in the agrifood sector, specializing in the production of artisanal Moroccan pastries and biscuits. Its reputation is built on the exclusive use of 100% natural ingredients, with no preservatives, ensuring unparalleled quality and authenticity. As part of its commercial development, the company reached a decisive milestone in 2022 with the strategic acquisition of the Orientine brand. This operation significantly strengthened and diversified its offering across the sweet biscuit, savory biscuit, and confectionery segments. The distribution and partnership strategy is both intensive and global, ensuring optimal national coverage via Duty-Free shops, service stations, and modern trade (GMS). Furthermore, the company demonstrates international ambitions, supported by an export presence in Africa, Europe, and the United States. The acquisition of ORIENTINES thus consolidates this subsidiary’s position as a major and diversified player, blending artisanal tradition with international market expansion.
ORIENTINES
Atelier Croc embodies Cap Holding’s dynamism in the agrifood sector, specializing in the production of artisanal Moroccan pastries and biscuits. Its reputation is built on the exclusive use of 100% natural ingredients, with no preservatives, ensuring unparalleled quality and authenticity. As part of its commercial development, the company reached a decisive milestone in 2022 with the strategic acquisition of the Orientine brand. This operation significantly strengthened and diversified its offering across the sweet biscuit, savory biscuit, and confectionery segments. The distribution and partnership strategy is both intensive and global, ensuring optimal national coverage via Duty-Free shops, service stations, and modern trade (GMS). Furthermore, the company demonstrates international ambitions, supported by an export presence in Africa, Europe, and the United States. The acquisition of ORIENTINES thus consolidates this subsidiary’s position as a major and diversified player, blending artisanal tradition with international market expansion.